National discount retailer to open at Bradley Fair on Thursday

The new J.Crew Factory at Bradley Fair is opening on Thursday.

The store, which marks a return to the center for the J. Crew brand, is in the space immediately west of Trader Joe’s on the south end of the lifestyle center at 21st and Rock Road.

J.Crew Mercantile was at Bradley Fair from 2016 to 2019.

Like J.Crew Mercantile, J.Crew Factory is known for discounted merchandise.

The store has clothing for men, women and children for all occasions.

For the grand opening, which extends into the weekend, the store will have free sweets and drinks along with a $250 J.Crew gift card giveaway.

There also will special offers for those who visit — and perks for signing up for the J.Crew Passport loyalty program.

“We are so excited to welcome J.Crew Factory to Bradley Fair,” said Jessica Branning, Bradley Fair’s general manager, in a news release.

“Our community appreciates quality, fashion pieces and we’re thrilled to bring this offering to our guests. We know they will appreciate the timeless, accessible, and well-made American style the brand is famous for.”