Wichita’s new Duluth Trading Co. is having a soft opening on Thursday and a grand opening March 21 with, as the Wisconsin company puts it in a release, “a ribbon-cutting ceremony and on-site lumberjack demonstrations!”
The clothing company has an emphasis on work wear and accessories.
“They have a huge internet sales business,” Greenwich Place developer Christian Ablah said last fall when announcing the store.
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Ablah, of Classic Real Estate, said internet sales are a big part of why the company chose to open here.
“They can see where the consumers are buying,” he said. “This is a big deal for Wichita because people won’t have to travel to Kansas City.”
Duluth is bucking a trend, he said.
“It’s nice to see a retailer who has had great internet sales now want to have bricks and mortar, which is not exactly the norm in the retail shopping center business.”