Dining With Denise Neil

New Wichita bakery not only Instagram worthy, it will deliver hot cookies to your door

Attention, cookie monsters of Wichita.

There’s a slick new bakery in town that’s as aesthetically pleasing as it is delicious, and it’s earning buzz for its giant, decadent, butter-laden cookies, which are all it makes.

It’s called Crumbl, and it opened earlier this month at 2564 Greenwich, in the strip mall across from the east-side Texas Roadhouse where Jersey Mike’s is set to open its first Wichita restaurant.

The bakery, part of a Utah-based chain that has 40 sites in 10 states, was opened by Event Elements and Brick & Mortar owners Brandy and Jesse Zogleman.

Part of what makes it special is that it is prepared to cure sugar cravings by delivering its cookies, hot from the oven (within a 4.8 mile radius and for a $3.99 charge. “Experience a world where warm cookies are delivered to your door,” reads the company’s website.)

Part of what makes it special is its Instagram-worthy store front, which features lots of modern, eye-pleasing details that are bathed in sunlight from the front windows.

Though there’s no place to sit down inside, those who step in are greeted by a gleaming but austere white room with a few baby pink accents.

Customers can watch the cookies at Crumbl being made from scratch.
Customers can watch the cookies at Crumbl being made from scratch. Denise Neil The Wichita Eagle

The bakery is buzzing with several people dressed in all-black but donning white aprons. They’re busy at work behind a white-tiled counter, and you can see stacked up the fresh butter, un-cracked eggs and mounds of fluffy white flour they’re about to turn into cookies in industrial sized mixers set up directly behind them. Customers also can see two massive glass-fronted ovens inset in the back wall, and each is stacked with trays of baking cookies. Needless to say, it smells like heaven in the shop.

At the front counter is a display of six different fat, pillow-y cookies, some frosted and some not. Each has a label, explaining what flavor it is. Customers will always find Crumbl’s milk chocolate chip and its chilled, frosted sugar cookies. The other four selections rotate out each week and include flavors like S’mores, carrot cake, dulce de leche molten lava, snickerdoodle cupcake, raspberry cheesecake, key lime pie, Almond Joy and Biscoff lava.

To the side are miniature versions of the same cookies, but they’re only available if you’re ordering in bulk for a catering. Regular folks just looking for a sweet snack must order one of the big ones, which cost $3.28 apiece or four for $10.98. You can also get a party box of 12 cookies for $27.98. They’re all packaged in a pretty, pale pink box marked with the Crumbl logo.

Crumble Cookies are served in a signature pink box.
Crumble Cookies are served in a signature pink box. Denise Neil The Wichita Eagle

As for the cookies, they’re pretty divine. I stopped in one afternoon last week to check the place out and ordered a box of four, choosing milk chocolate chip, a dark chocolate Reese’s chip, an iced snickerdoodle cupcake and a frosted sugar, whose icing was the same pale pink as the shop’s signature color.

The cookies were huge, and I took them back to work to share. Though we didn’t have any trouble finishing them off, I set them out in the office with a knife for slicing, and everyone got a bite of each flavor.

Each cookie had a distinct buttery saltiness, and each one was soft in the center, crumbly on the edges. And the icing — it was smooth, cream-cheesy and just the right amount of sweet.

Customers can watch the cookies at Crumbl being made from scratch.
Customers can watch the cookies at Crumbl being made from scratch. Denise Neil The Wichita Eagle

Though there’s no indoor seating at the bakery, there are two tables with umbrellas just outside on the sidewalk. Crumbl’s hours are 10 am. to midnight Mondays through Saturdays.

Want to place an order for delivery? Visit https://crumblcookies.com/order. The fewest you can order is a box of four, and deliveries are available between noon and midnight Mondays through Saturdays. For more information, call 316-778-8862.

This story was originally published November 26, 2019 at 5:01 AM.

Denise Neil
The Wichita Eagle
Denise Neil has covered restaurants and entertainment since 1997. Her Dining with Denise Facebook page is the go-to place for diners to get information about local restaurants. She’s a regular judge at local food competitions and speaks to groups all over Wichita about dining.
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