There’s always a question around the holidays about why radio stations play “My Favorite Things” from “The Sound of Music” since it’s not a Christmas song.
However, this year, there’s no question that the song is the perfect soundtrack to Knork Flatware’s holiday season.
The Newton-based company has made Oprah Winfrey’s annual list of her favorite things, which will be featured in the December issue of O, The Oprah Magazine.
“We got the big one,” says Lacy Eck, Knork’s vice president of marketing and sales.
She calls making the list “the ultimate” in exposure.
Eck has attempted to make it a couple of other times with no success.
“I just don’t know that it ever really got to the right place,” she says.
So this summer, she watched a video about how to get noticed.
“I just really wanted to figure out the whole process,” she says.
Eck found the magazine’s creative director on Instagram and sent him a teaser about the flatware. He called within 15 minutes.
“His first question was, ‘OK, how is this Knork product going to change my life?’”
Eck offered him her best quick spiel.
“Think of it as your favorite office pen or your favorite pair of jeans,” she told him. “That’s how it will impact your daily life.”
Eck advised him to try it to see what she meant, so his team sent her a shipping label for her to next-day mail the product.
The creative director chose Knork’s black matte titanium flatware, which is something of a modern, industrial-looking version of the flatware.
“At least our product can speak for itself when it’s used,” Eck says.
Except she didn’t immediately hear back. So much time passed, she says, “We kind of thought it had fizzled out.”
Eck says she figured she’d done everything she could.
Then, six weeks ago, she heard Knork was selected but that she had to keep it confidential.
“We ran and told just the office staff and the head investor,” Eck says.
Thursday, Winfrey’s list was announced, and Eck says Knork has already seen a jump in sales and website traffic.
She says she hopes the exposure can be what Knork needs to grow from a small company to a big one.
Regardless, Eck says, it’s “something to be very thankful and grateful for. It’s truly a blessing.”