Varsity Football

Want a mini helmet of your favorite high school team? This Wichita coach makes them

Jared McDaniel runs Hubby’s Helmets, a start-up replica mini helmet company. McDaniel has made helmets for many of the high school football programs around the Wichita area.
Jared McDaniel runs Hubby’s Helmets, a start-up replica mini helmet company. McDaniel has made helmets for many of the high school football programs around the Wichita area. Courtesy of Hubby's Helmets

He has sent them as far as Italy and made them for high school football teams as small as Class 1A Sedgwick.

Jared McDaniel started creating replica mini helmets in 2012 to go with birth announcements for his coaching friends and as gifts for his senior football players. It is much more than that now.

He doesn’t do a lot of marketing or advertising, but through word of mouth, Hubby’s Helmets has gone from a hobby on this side of his coaching career to a potentially life-changing venture.

McDaniel was hired as the Trinity Academy football in coach in 2012 and held the position for a few years before the school decided to go another direction, McDaniel said. When it did, so did he with the helmets.

They took off.

McDaniel said the Bishop Carroll helmet is one of his favorites in the Wichita area because of its traditional look.
McDaniel said the Bishop Carroll helmet is one of his favorites in the Wichita area because of its traditional look. Hayden Barber The Wichita Eagle

“Since I’m not a head coach this year, I’ve got a little more time on my hands, so I put an email blast out to all the Kansas high school coaches,” McDaniel said. “The day after, I just kept getting texts and calls and emails. I texted my wife and said, ‘You ever done something that you thought was a good idea at the time?’

“It’s kind of out of control, but at the same time, it’s kind of fun.”

The process is simple, but the idea is brilliant. He shops around different mini helmet vendors, finds the best prices, buys the quantities he needs and prints out the schools’ exact logos after loading them into his decal machine.

The finished product is a helmet about the size of a softball that looks like what Wichita’s top teams trot onto the field with every Friday night.

The Kapaun helmet was one of the hardest to make because of the detailed logos all around the helmet, McDaniel said.
The Kapaun helmet was one of the hardest to make because of the detailed logos all around the helmet, McDaniel said. Hayden Barber The Wichita Eagle

McDaniel said he often gets asked, “Why do you do them?”

“To me, they’re like little pieces of art,” he said. “Each one is different, and I think that’s what I like about the high school ones the most. You get that piece of hometown in them a little bit.”

McDaniel has done helmets for more than a handful of Wichita area teams, including Andover, Douglass, Valley Center and Wichita North. He said his favorite is typically whichever he is working on.

McDaniel said the Douglass logo with the American flag in the background has become one of his favorites in the Wichita area.
McDaniel said the Douglass logo with the American flag in the background has become one of his favorites in the Wichita area. Hayden Barber The Wichita Eagle

He has sent them to the Kansas City area, Missouri and North Carolina. He said he has competitors around the U.S., but for $30-$35 a helmet, his customers won’t find better service.

“Probably the best way to describe me, I’m like the Dunder Mifflin of helmets,” said McDaniel, referring to the fictional company portrayed on “The Office.” “I can give you customer service, and I can give you a quality product.”

McDaniel is still a coach in the Wichita area. He is a teacher as part of the Sedgwick County Area Educational Services Interlocal Cooperative program, meaning he can go from Valley Center to Sedgwick or Mount Hope. He coached middle school football in Valley Center this year

He said he would consider accepting another head job again if the situation was right, but with the way Hubby’s Helmets has taken off, he has ambitions for that, too.

McDaniel works mostly out of his basement, where he has a complete desk and decal printer.
McDaniel works mostly out of his basement, where he has a complete desk and decal printer. Hayden Barber The Wichita Eagle

Taking a step back on the coaching side has allowed McDaniel to get his weekends back and spend more time with his family. The helmets have helped that as well.

McDaniel makes the helmets in his basement. His desk is set up on one side of the room, and his son’s Xbox is on the other. McDaniel said it’s nice to go down there and spend time with him while he is working.

“I guess I would kind of hope it would get to that point where it kind of takes over,” he said. “But I’ll cross that when it gets there.”

McDaniel often buys helmets in bulk for programs around the Wichita area.
McDaniel often buys helmets in bulk for programs around the Wichita area. Hayden Barber The Wichita Eagle
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