Military husband. New citizen. Meet the designer of Rashee Rice’s RR-X-Jet T-shirt
AI-generated summary reviewed by our newsroom.
- Marc Kane designed the RR-X-Jet shirts and co-launched CityMade.
- Chiefs players wore the shirts at Arrowhead, sparking rapid orders.
- Kane, a military spouse who became a U.S. citizen in 2024, travels for games.
After the Chiefs game Sunday, a reporter asked Xavier Worthy to talk about the black T-shirts he and his fellow receivers, Rashee Rice and Hollywood Brown, wore before the game. Standing next to him in the locker room, Rice grabbed his shirt and held it up for the cameras.
But it’s unlikely that any of the players know the backstory of their “RR-X-Jet” T-shirts. They were gifts from the man who designed them.
His name is Marc Kane, a content creator, T-shirt designer, military husband and German-born soccer fan new to American football. In just four years he’s become a committed Chiefs fan with nearly 30,000 Instagram followers and more than 50,000 on Facebook.
If you saw the last fan leaving the Arrowhead parking lot Sunday, it was probably him.
Just a few months ago Kane and his family moved from Fort Riley, Kansas, to Tampa for his wife’s new Army assignment. What to do with his Chiefs season tickets? Keep them, of course.
He’s flown to Kansas City from Florida every home game this season.
He wore his newest T-shirt to the Raiders game. As he tailgated and walked around GEHA Field at Arrowhead Stadium, people stopped and asked him: “Where’d you get that shirt?”
It’s sold by CityMade Co., the company he co-owns with another Chiefs fan who lives far from Kansas City. The business partners just got things up and running three weeks ago with more than a dozen designs featuring Kelce, Mahomes, Isaiah Pacheco, Andy Reid and other Chiefs imagery.
On Tuesday, with orders for the “RR-X-Jet” shirt coming so quickly, Kane and his partner, Alex Dillon, asked customers to be patient. The shirts are printed on demand and can take up to two weeks to arrive.
The graphic style of their viral shirt is similar to the controversial “Free 4” T-shirt some players wore last month referencing the six-game suspension Rice began the season with. But Kane didn’t make that shirt and politely declined to comment on it.
Kane became a Chiefs fan after the Army stationed his wife at Fort Leavenworth in 2021, about 35 miles northwest of Kansas City.
Leavenworth is also the hometown of two-time Grammy winner Melissa Etheridge, one of the Chiefs’ ardent celebrity fans.
Kane recalls his first taste of Chiefs Kingdom, seeing Leavenworth and Kansas City decked out in Chiefs colors and fans walking around in team gear.
“I was like, ‘What’s going on in the city? What’s up with these Chiefs? You see them everywhere. Who’s this Patrick Mahomes?’” he told the Star.
He couldn’t easily afford a ticket to a Chiefs game, but he could afford a Royals home game in Kauffman Stadium next door. He’ll never forget his first visit to the sports complex and his first up-close view of Arrowhead, its thousands of red seats empty and majestic, a blaze of color under the sun.
I have to get in there somehow, he told himself.
“The stadium has an aura,” he said.
Not knowing what to expect he bought tickets to the Dec. 26, 2021 game against the Steelers. For reasons any Chiefs fans will understand, he got hooked.
He found the money to buy season tickets and even moving from Kansas didn’t derail his new sports obsession.
After a year in Leavenworth, the Army sent his wife to Fort Riley, just west of Manhattan, a 130-mile straight shot down Interstate 70 to Arrowhead.
He spent more than four hours driving back and forth from the base for every home game.
Now he flies in from Florida. He left Kansas City close to 10 p.m. Sunday and got home after 2 a.m. Monday
“Commitment,” he said.
As a military spouse, Kane always took jobs on bases where his wife was stationed. But as their family grew — they have three children younger than 8 — working from home grew appealing, so he began creating social media content after moving to Fort Leavenworth. (His first foray was in German, but it didn’t have wide reach.)
Creating content, and now T-shirts, will guarantee him income wherever his wife’s job takes him, he figured.
He created his first T-shirt designs during training camp over the summer. One featuring Rice got a thumbs-up from the player himself, Kane said.
He asked fellow content creator Dillon to join him when starting a business became too much for one person.
Dillon is the keeper of the fan page Chiefs Talk, which boasts of being the No. 1 Chiefs page on Instagram with 101,000 followers.
Dillon lives in England.
They planned to launch CityMade at the beginning of this season, but the legal details took longer than expected. Finding a name that wasn’t already being used challenged them. They wanted something to reflect that their shirts will eventually spotlight cities other than Kansas City. (Maybe World Cup next year?)
They landed on CityMade. Then Kane found a graphic designer to bring his ideas to life.
The company launched three weeks ago.
For the shirt that’s grabbing attention now, Kane didn’t have space on the front for all three players’ names.
“Rashee Rice goes by RR on his Instagram, and sometimes he signs his full name but sometimes he just signs RR,” he said. “I did the X for Xavier ... but how do we do Hollywood Brown?”
Dillon suggested using one of Brown’s nicknames, Primetime Jet. They only had room for Jet.
They didn’t know how to get the shirts to the teammates, so they sent them to Arrowhead, several sizes for each player including XL. The shirts arrived there last Wednesday, just four days before the Raiders game.
Roll of the dice.
They had no idea whether they would ever see RR, X or Jet wear them.
Kane was tailgating when he got a text from his business partner.
Dillon was at Wembley Stadium in London watching the Jacksonville Jaguars play the Los Angeles Rams in one of the NFL’s reach-across-the-ocean games. Kane read the text and yelled. He had no idea what had just happened inside the stadium.
Pictures of the guys wearing their shirts had hit social media. Within minutes, Chiefs fans began hunting for them online.
Dillon screamed the answer on X: “YES THEYRE MINE!!! CITY MADE CO.”
It costs $45 on the CityMade website.
People started ordering them during the game.
“I messaged Rashee Rice afterwards and thanked him for wearing the T-shirt,” Kane said.
The day after, Kane still couldn’t believe what had happened. “It feels like it put us on the map,” he said.
Things happen like that in America, the country Kane calls home now.
He became a U.S. citizen last year. His affection for Chiefs Kingdom had a lot to do with that.
He never had a middle name. But given the chance to add one when he became an American he did.
His legal name now is Marc K.C. Kane.
“It’s my American hometown,” he said.
This story was originally published October 21, 2025 at 2:27 PM with the headline "Military husband. New citizen. Meet the designer of Rashee Rice’s RR-X-Jet T-shirt."
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