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A strategic reason for Trump’s tweets

President Donald Trump speaks on the South Lawn of the White House in Washington, Monday, June 12, 2017, during a ceremony to welcome the 2016 NCAA Football National Champions Clemson University Tigers.
President Donald Trump speaks on the South Lawn of the White House in Washington, Monday, June 12, 2017, during a ceremony to welcome the 2016 NCAA Football National Champions Clemson University Tigers. AP

For a while it seemed that President Donald Trump might stop or restrict his tweeting, on the advice of his lawyers, but that now seems like the distant past. He has continued to tweet about fake news, the Russia investigation and the travel ban, as well as taking credit for the Qatar cut-off.

No other major politician does anything like this, so how can such behavior make sense?

I’d like to consider the strongest strategic and tactical case for Trump’s continued tweeting. Don’t take that as an endorsement of his agenda, but understanding should come before condemnation.

Imagine a president whose view of social change is extremely pessimistic. He thinks that America has gone far off a desirable track, and he despairs at the prospect of ready change. All around him, he sees a news media, a bureaucracy, a foreign policy establishment and a think-tank world mostly opposed to his agenda and to his methods.

Furthermore, assume the same president spent eight years watching President Barack Obama. Obama was highly strategic and thoughtful, and yet his legacy is an open question. Many Obama initiatives are being reversed by Trump, including possibly his signature health-care policy. Trump might plausibly expect that, if he proceeded along normal lines, many or most of his policies would be overturned by his successor, too.

So here’s the final piece of the puzzle. Let’s say you think that a big chunk of the American public has a natural affinity for your views, but they have been corrupted by the liberal media and political establishment and the cult of political correctness. If only they could keep on hearing the truth, over time they would shift in your direction.

On top of all that, now Imagine that you consider nationalism, resurrecting America as it once was, and negotiating from strength, as the major issues of the day. You don’t see the traditional Republican concerns with cutting taxes and repealing Obamacare as all that salient for reversing America’s deterioration, even if you are willing to go along with those reforms.

In that rather pessimistic view of the world, it might make sense to give up entirely on the idea that your administration will accomplish much in the way of policy, at least as the concept is traditionally understood. Instead, you might be thinking of shifting the window of policy debate over a 10- to 20-year period. That is, You might be hoping the American public will be thinking in more Trumpian terms a few administrations from now, even if outwardly they have rejected your legacy. It then will be the case that mainstream politicians will work to implement some Trumpian ideas through more traditional channels.

Using Twitter does keep Trump’s ideas before the public eye to a remarkably intense degree. At no point in my lifetime have I seen a president so dominate the news cycle. And even if most Americans don’t agree with Trump, or think he tweets too much, in the longer run Trump may be shifting the “Overton window” for what is acceptable political discourse.

I’m not suggesting that Donald Trump has made strategic calculations in exactly the language I am outlining. Instead, he may simply feel the need to get his views out there, hoping for the best.

That said, I don't think Trump’s strategy is likely to succeed, given the accumulated weight of forces against radical Trumpian change. But say it has a 10 percent chance of being effective, and other paths don’t offer much hope for progress on the issues Trump cares about.

Given the stakes at hand, is it really so wise for us to dismiss all this tweeting as a stupid tactical error?

This story was originally published June 13, 2017 at 5:02 AM with the headline "A strategic reason for Trump’s tweets."

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