McDonald’s early morning Black Friday fail is saved — with coffee, of course
As McDonald’s has said time and time again, nothing should come before coffee.
Apparently, the rule doesn’t just apply before you announce a football game, lift weights or take your children to the playground.
It without a doubt applies on Black Friday, and especially if you manage McDonald’s Twitter account.
Otherwise, you might just make a little mistake.
Black Friday **** Need copy and link****
— McDonald's (@McDonaldsCorp) November 24, 2017
Oops — the tweet has no text relating to a Black Friday special and definitely no website link.
And people ate the mistake up.
Social media managers reading this tweet pic.twitter.com/38cwM4wdNR
— Matt Navarra (@MattNavarra) November 24, 2017
someone's not paying their marketing interns
— the great british very fake-off (@VeryFakePhil) November 24, 2017
https://t.co/dmgAkFiBxc pic.twitter.com/VXuwvYhVp7
— Framed Tweets (@framedtweets) November 24, 2017
But others thought the “mistake” was a little too perfect.
It’s obviously intentional content or a gigantic conglomerate like McD’s would have deleted within seconds. Unless it wasn’t intentional and McD’s left it published and are now brainstorming like mad to build something out of it. Which would be brilliant!
— Travis Joyal (@TJMO) November 24, 2017
Smart move! I bet it’s an intentional guerrilla awareness campaign ...
— @Bernardamus (@Bernardamus) November 24, 2017
And perhaps they were right, based on McDonald’s follow-up tweet, which came about eight hours later.
When you tweet before your first cup of McCafé… Nothing comes before coffee. pic.twitter.com/aPJ2ZupS9b
— McDonald's (@McDonaldsCorp) November 24, 2017
Or maybe, just maybe, it was the best mistake cover-up ever ... thanks to coffee.
Nice save guys Someone's social media manager needs a pat on the back
— BlueChief (@BlueChiefSocial) November 24, 2017
Kaitlyn Alanis: 316-269-6708, @kaitlynalanis
This story was originally published November 24, 2017 at 11:51 AM with the headline "McDonald’s early morning Black Friday fail is saved — with coffee, of course."