Inflatables center reopens with safety renovations

Pure Entertainment, an inflatable-amusement center at Kellogg and Tyler, will offer free admission to the public as part of its "re-grand opening" today.

The facility, which had its portable-amusement license suspended by the city in May, was the site of a 5-year-old boy's fatal fall from an inflatable ride earlier this year.

The owner, Duane Zogleman, says he has spent more than $20,000 on padded carpet and other improvements. His son, Jesse Zogleman, will continue to manage daily operations.

The play center will be open from 10 a.m. to 7 p.m. today and will allow patrons to come inside and look around or play for free, Jesse Zogleman said in a news release.

"Pure Entertainment has more than 30 full- and part-time employees, and will have a strong economic impact in west Wichita," Zogleman said.

After today, the indoor playground will be open Tuesday through Sunday for children's parties, special events and general-admission "open bounce" sessions, the news release said.

Pure Entertainment opened in November 2009 at the former BK Tennis Academy building at the southeast corner of Kellogg and Tyler Road. The play center also is launching a "Safety First" campaign with its reopening.

Crews have installed 2-inch foam padding and carpet in the play area. Rides have been inspected and licensed according to new, stricter city guidelines, and employees have received additional training on ride operation and safety, Duane Zogleman said last month.

He said Pure Entertainment's prices will remain the same, and the complex will honor discount passes and memberships purchased before the closing.

Moonwalks For Fun Inc., which owns the inflatable rides operated by Pure Entertainment, is facing a civil lawsuit filed by the mother of 5-year-old Matthew Branham, who died in March after hitting his head on a concrete floor.

This story was originally published October 7, 2010 at 12:00 AM with the headline "Inflatables center reopens with safety renovations."