Carrie Rengers

Emerald Underground head shop to open in former guitar store

Emerald Underground, a head shop, is opening in the former Wichita Guitar Works space next to the Donut Whole on East Douglas.
Emerald Underground, a head shop, is opening in the former Wichita Guitar Works space next to the Donut Whole on East Douglas. Courtesy of Google

A new head shop is opening in the former Wichita Guitar Works space next to the Donut Whole.

Ty Holl says Emerald Underground will sell “any kind of smoking accessory you can think of.”

“We’re tired of the options Wichita has, and we wanted to bring something better to the area,” says Holl, who is opening the business with his wife, BreAnna, and a silent partner.

Ty Holl says the store will have “very high-end appeal” in its look and feel.

“We’re mainly focusing on excellent prices and amazing customer service.”

Daniel Moeder of Moeder and Associates handled the deal for the 1,800-square-foot space. The company also manages the property on East Douglas, near Hydraulic.

“We really wanted to focus on downtown,” Holl says. “We figured if we had a nice, central location, we could get business from all around Wichita.”

Holl says the Emerald Underground name is partly inspired from “The Wizard of Oz.”

“It’s a little bit of a reference to the Emerald City … but kind of like the more underground, alternative side of it.”

Look for more information when the store opens in two to three months.

Carrie Rengers: 316-268-6340, @CarrieRengers

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