For the second time in Realty World Alliance’s history, owner Greg Fox and his partners Brady Barnard and Christopher Noffert have formed a new alliance.
The company will now be known as Better Homes and Gardens Real Estate Alliance.
“The name recognition is remarkable,” Fox says. “It’s just instantly recognizable.”
He started the company in 1998 as Alliance Marketing Group, which sold new homes exclusively.
Premium content for only $0.99
For the most comprehensive local coverage, subscribe today.
In 2004, it became Realty World Alliance and now sells all residential and commercial and does commercial leasing as well.
“We’re still going to be a full-service real estate company,” Fox says of the company, which has 50 agents. “This is just going to give us a toolbox that’s a little more advanced.”
What he’s referring to is the Better Homes tools and systems the company will now be able to use.
“I’ve never seen a toolbox like Better Homes and Gardens has,” Fox says.
He says what’s key is the way each tool interacts with the others, which he says will allow his team to take better care of customers and do it in a more friendly way.
“It’s just incredible.”
Fox says he’s had a good customer management system but that it doesn’t talk well with the website or work seamlessly with other systems.
“We kept trying to find ourselves to get systems to play nice together in the sand box.”
Technology is especially important to Fox.
“I have always been known as a technology broker in this city,” he says.
He likes what he sees with Better Homes.
“Better Homes and Gardens is relatively new to the real estate market,” Fox says.
He says it used to be run by another company before Realogy purchased the naming rights. Realogy also has other brands, such as Century 21 and Coldwell Banker.
Fox says there have been a lot of changes since then. He says he likes what Better Homes leadership says about selling houses.
“We want you to create a real estate company that’s talking about lifestyle – how they live, who they are,” he quotes the leadership. “It’s more than just a piece of property. This is all about people.”
For instance, the company’s website, www.bhgre.com, has features that are especially useful to families looking for new houses, such as how close parks are to their potential homes.
“There’s things they let you rate your lifestyle,” Fox says. “They call it the friendliest real estate website … in the world.”
The company’s new website is www.betterks.com.
Fox says the Better Homes customer service extends to employees as well. He says if an agent is struggling with any aspect of a system, there’s a live person at a help desk to assist them.
He says those agents will have a much higher level of communication with their clients thanks to Better Homes.
“They started at the very beginning. Here’s the name. You go create what you want around it,” he says.
“It’s well known. It’s well established, and it’s respected.”