After about half a century in the 1700 block of East Douglas, Fisher’s Transmissions is moving just down the street to about 13,000 square feet at the former Big Dog Motorcycles space on East Douglas just west of Hydraulic.
The most immediate question, of course, is will Fisher’s well-known upside-down sign be making the move, too?
“They’re all going,” Michelle Fisher says of the Fisher’s signs.
There will be some new ones for the new space as well.
Fisher’s late grandfather, Nelson Fisher, started the business in 1955 and moved it to its current location in the 1970s.
“We used to have the whole block,” says Fisher, who runs the business with her father, Ron, and brother, Todd.
About eight years ago, Building Controls and Services made an offer to buy the property.
“At that time, with the economy the way it was, we couldn’t refuse,” Michelle Fisher says.
She says BCS kept needing more of Fisher’s space.
“They’re growing, which is wonderful for them.”
Fisher’s is down to about 8,000 square feet.
“Thankfully, business has been good enough this year that I need more space,” Michelle Fisher says. “For a long time, it was questionable. The economy has been so down that it’s hard to survive.”
She says 2015 has been one of the company’s best years since 2001.
“It’s time to upgrade.”
Fisher’s will move into the far west end of the former Big Dog building, which once was a service area for Quality Chevrolet.
“It originally was designed to be a dealership, so it’s more accommodating to what we do,” Fisher says.
In addition to being a larger, more ideal space, she says, “We get to keep our Douglas Street frontage.”
Kris Wessel of NAI Martens and Dennis Schmidt of Mallard Real Estate handled the deal.
Fisher’s makes the third tenant for R.D. Wood, who purchased the former Big Dog space earlier this year.
Fit Body Boot Camp already is operating in almost 3,000 square feet, and there’s someone who does custom car work in the back of the complex.
Fisher says her family will start moving in January and be operational in the new space in time for an April 1 grand opening.
“We’re excited about the upgrade.”
Wood says he’s “ecstatic” to have Fisher’s move in.
“They built a very reputable business,” he says.
Wood says there are a couple of other potential tenants who are seriously interested in the space as well.
For now, Wood plans to keep the Big Dog name on the building instead of renaming it.
“We’ve tossed that around,” he says.
He says if you ask nine out of 10 people if they know where the Big Dog building is, they seem to know it.
Wood says he’s open to doing something else if his tenants request it.
“At this time, it’s just the Big Dog building.”