Monica’s Bundt Cake owner Susy Ellis is going into business with Juarez Bakery owner Manuel Fernandez at the new bakery he’s planning at 2209 S. Seneca.
“We went into partnership together,” Ellis says. “It’s just something that he proposed to me a year ago.”
Fernandez says the new Juarez Bakery will offer the same types of pastries that his one at 10th and Waco does, but he wanted Ellis to become an owner in the new business so he was assured of having a baker who was interested in the success of the business.
How Ellis’ involvement is going to affect Monica’s, which is at 1328 E. Douglas, remains to be seen.
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“I’m not really sure what we are going to do at this time,” Ellis says.
She purchased the business three years ago from Monica’s founder Monica Schlegel, who started it in 2004.
Ellis says she may sell the business or have to close it.
“If we can continue both, which I’m not sure I can do, then I’ll keep it open.”
She says business has been “very good,” but she’s looking forward to working with Fernandez on making bread, doughnuts and sandwiches at his new place.
“It was a better fit,” Ellis says.
The two hope the Seneca Juarez Bakery opens by late January. Monica’s will remain open until at least then, but Ellis says what happens after that isn’t clear.
“The only thing that’s for sure is that we’re opening Seneca.”