A little childhood nerdiness is paying off for Donut Whole owners Angela Mallory and Michael Carmody.
The two were big fans of “Doctor Who,” the British TV series which at that time was in reruns on public television.
The show, which still airs – in fact, the Donut Whole underwrites it here – now has mainstream popularity, especially with sci-fi and fantasy fans.
“In a way, nerds like Angie and myself feel kind of vindicated,” Carmody says.
In addition to vindication, they’re getting a lot of attention for their Doctor Who-inspired doughnuts. They’ve received several mentions in national and international media, such as Reddit and, this week, in the English publication Metro.
“Anybody fancy a Doctor Who-themed doughnut? You’ll have to go to Kansas for it…” was the headline on a Tuesday story in Metro.
“And while you might have to go all the way to Wichita to sample one, we’re still impressed to see that they’ve made some effort to comprehensively cover the Doctor Who universe – with even the Weeping Angels getting a look in,” the publication said.
That caused a Facebook fan page for Scottish actor David Tennant, who played the 10th incarnation of Doctor Who, to post a photo and link to the story. As of this writing, the post had more than 58,200 likes and 10,744 shares.
Mallory and Carmody say several people connected with the show have commented publicly on the doughnuts.
Friends and customers of theirs have, as Mallory puts it, “blown up” their Facebook pages and phones.
“I ain’t complaining, though,” she says.
“Anything we happen to do with Doctor Who gives us the single best response of anything we ever do,” Carmody says.
For instance, for the show’s 50th anniversary last year, there were 70 dozen advance orders of the doughnuts.
The only disappointing thing about the international attention is that the Donut Whole does not ship because the doughnuts don’t have preservatives.
“By the time you get them (shipped), it would just be a box of broken sugar and crushed dreams,” Carmody says.
Still, the attention is gratifying for the pair.
“I’m floored,” Mallory says. “I don’t even know what to say. I just think it’s really amazing. I’m giddy.”
Carmody says Mallory has a regular saying that especially applies to this situation.
“Angie always says we like to be day makers around here,” he says.
“When you do something that really resonates with people, it always feels good,” Carmody says.
“You’ve touched somebody,” Mallory says.
“It makes you feel like you’ve really done something,” Carmody says.
Whether it’s customers or international Whovians who simply enjoy knowing that there are doughnuts commemorating the show, Mallory says, “Making them that happy makes me that happy.”