Carrie Rengers

Wild at Heart to move to Cricket Alley storefront in December

Marissa Marklewitz, left, and Larissa Freeman think their complementary businesses can work well together for retail sales and charitable giving.
Marissa Marklewitz, left, and Larissa Freeman think their complementary businesses can work well together for retail sales and charitable giving. Courtesy photo

Wild at Heart is the secret that Cricket Alley owner Larissa Freeman has been keeping.

Last week, Freeman explained that she will be closing her storefront near 17th and Tyler but that the building’s new owner will let her keep her mobile clothing and accessories boutique on the property.

Marissa Marklewitz is the new owner, and she’s moving her Wild at Heart boutique from near 21st and Maize Road to the Cricket Alley space on Dec. 1.

“We’re just really excited about partnering going forward with Cricket Alley,” Marklewitz says. “We do some of the same things, so why not do them together, and we get twice as much benefit for it?”

That includes promoting local businesses and artists and working with and contributing to various charities.

“We both have a heart for helping local women, like at-risk women in need,” Freeman says. “We’re really just trying to learn about all of the different opportunities that we can help.”

Marklewitz says her long-term goal has been to own her own business property. She’s been seriously considering where to move for about a year. Marklewitz says everything kept leading her back to Freeman’s property since “she’s already done something so cute over there.”

The power of complementary businesses being in the same place is a draw, too, Marklewitz says.

She says there are a lot of independent, locally owned businesses “kind of scattered across Wichita.”

Marklewitz wants to bring even more of them to her new property.

“There are plans,” she says.

That likely will include a salon in the loft above where her store will be.

Hesston Plant Co. already sells plants at the address six months of the year.

Marklewitz says she’ll do “as much as the city will let us do.”

The Cricket Alley storefront will close Oct. 3

Wild at Heart will remain open in its current space through Nov. 28, and then both businesses will have a grand reopening on Dec. 1.

Look for more information then.

Reach Carrie Rengers at 316-268-6340 or crengers@wichitaeagle.com. Follow her on Twitter: @CarrieRengers.

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