It’s quittin’ time at QuikTrip again: Firm brings back QT beer in craft form this time

It’s quittin’ time at QuikTrip again.

Almost half a century has passed since the Tulsa convenience store chain had a QT-branded Quittin’ Time beer, but it’s back now, with a few changes this time around.

Previously, “The focus of the beer was for it to be as cheap as possible,” said Wes Alexander, director of sales and marketing for Tulsa-based Marshall Brewing Co.

Oklahoma liquor laws were stricter back then, and QuikTrip had to partner with a Texas brewer to make the beer.

Now, it’s an all-Tulsa product, and Alexander said the goal was to create “the best possible light liquid available.”

Marshall Brewing is a family-owned craft brewery.

Alexander said the new beer is “a familiar flavor.”

“There certainly is some nostalgia.”

Though it’s a craft beer, he said it’s not experimental or hoppy like some craft beers.

“It’s going to be really refreshing and clean.”

Alexander said he wasn’t old enough to drink the last time Quittin’ Time was around, but he remembers a television commercial for it that showed a couple of cowboys riding their horses up to a QuikTrip for a beer.

According to a QuikTrip news release, the story goes that in 1977, a company marketing executive was in his office at the end of a long day when QuikTrip co-founder and CEO Chester Cadieux strolled by his office and announced, “It’s Quittin’ Time.”

And the beer’s name, which they’d been struggling to find, was born.

Quittin’ Time sells for $9.99 per 6-pack of 12-ounce cans or $4.49 for a 19.2-ounce single can or two for $7.50.

The beer should be available at all Wichita-area QuikTrips by Wednesday.