How does the cookie Crumbl? We don’t know, but we do know where

Event Elements and Brick & Mortar owners Brandy and Jesse Zogleman have been doing research on another business they’re starting, and along the way they’ve found yet another one to open.

The two plan to bring Crumbl, a Utah-based cookie franchise, to 2654 N. Greenwich in the strip center in front of Academy Sports & Outdoors.

It’s the same center where the new Jersey Mike’s Subs is opening.

“The location really just made sense for us,” Brandy Zogleman says.

She says the mom market will be a big one for Crumbl, but Zogleman says everyone likes cookies.

“People want dessert, and people want snacks.”

There will be a rotating weekly menu of cookies, such as waffle and molten lava cookies and ones made with Reese’s Peanut Butter Cups.

The staples will be sugar cookies and chocolate chip cookies.

Crumbl will deliver the chocolate chip cookies.

“We deliver fresh to your door,” Zogleman says. “The big thing is that they’re warm.”

The business will be open 10 a.m. to midnight Monday through Saturday and will have a few tables outside.

Zogleman’s favorite is a “very refreshing” key lime cookie.

“I’m not even a key lime person,” she says.

The goal is to have Crumbl open by late October or early November.

The other business — the one Zogleman says she can’t share details on just yet — won’t be open until next spring or summer.

It sounds like Crumbl may be a somewhat related business.

“It just is a really good fit for us,” Zogleman says.

Crumbl was started by a couple of cousins in 2017. There are now 40 sites in 10 states.

“It’s just really kind of blown up,” Zogleman says.

Hers will be the first is Kansas.

Zogleman says it will be great to be next to Jersey Mike’s, which already has a big following.

She says Crumbl is the same way, though not necessarily in the Midwest yet.

“I don’t think it’s going to take long.”

This story was originally published September 26, 2019 at 5:00 AM.