Two and a half years after opening Social Manor in Old Town, Erin Kice and Lauren Johnson are changing the store’s business model.
Most of the growth of the business, which sells furniture, accessories and gifts, has been in e-commerce sales and design services, Kice says.
“We just kind of felt like that’s where we should focus moving forward,” she says.
Following a “Bye Bye Brick & Mortar Sale” sale that starts May 16, the store at 920 E. Douglas will close at the end of the month. The business will live on, though, through Social Manor’s website and through Kice and Johnson’s design services.
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“It’s done well,” Kice says. “We have established a great group of customers.”
She says there are customers who have driven from the east and west sides to get to the store.
“I know we’re in the middle,” Kice says.
She says that’s not been an issue, though.
“It’s just the changing environment of retail, really,” Kice says. “It’s more convenient to shop online honestly.”
To keep a social aspect, so to speak, with the business, Kice and Johnson plan to explore ways to keep in front of customers, such as with pop-up sales.
“We’ve enjoyed our location,” Kice says. “We really have. We’ve enjoyed being part of the Old Town community.”