The national Book Warehouse chain, which is a deep-discount book store, is going to reopen at Chisholm Trail Center-Outlet & Retail Shops in Newton.
“Book Warehouse was out there years ago in the early days of that outlet mall,” says Brian Miller, director of stores.
“The book industry has changed,” he says. “Interestingly enough, a rural demographic works out well for a discount book retailer. … I guess there’s a certain … mom-and-pop quality to our business.”
Most of the stores in the chain, which has 20 stores nationally, are around 3,500 square feet. Miller says the Newton store will be “a pretty good-sized store” at 10,000 square feet.
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“They’re just going to work really well with us,” says Debra Mitchell, Chisholm Trail’s marketing director. “This is going to be a national tenant that’s going to be very involved and very visible in the community.”
Miller says Book Warehouse does a lot of book fairs and works quite a bit with local charities.
“We really try to be a good community partner,” he says. “That’s why I think Newton will be a good fit for us.”
Miller says 90 percent of the store’s books will be 50-to-80 percent off of cover prices, and bestsellers will be 10 percent off.
Mitchell says residents of Newton and smaller towns in the area “like the idea of discount books.”
“It’s true that people are buying on the Internet, but they’re still going to stores,” she says. “It’s an experience.”
Mitchell says, “There’s always going to be a need to go in a store and touch and feel it and try something on, and there’s a place for customer service.”
Book Warehouse will be by the Chisholm Trail 8 movie theater and Le J’s Bar-B-Que.
“I think that they’re going to bring in a lot of their own traffic,” Mitchell says.
She says three local tenants also have expanded at Chisholm Trail.
River Mill Woods, a furniture and framing store, is finishing up its move from 1,200 square feet to 4,000 square feet. Game On, a resale video game store, moved from 1,200 square feet to 3,000 square feet before Christmas. And Khaos Apparel, a screen printing company, added about 500 square feet to its space for a total of about 5,000 square feet.
With those expansions and the Book Warehouse lease, the center has 92 percent occupancy.
Miller says he’s looking to hire five employees, including two who are full time. He expects the store to open in May.
Even though this Book Warehouse will be much larger than its counterparts, Miller says that “it should work out fine.”
“We’ll have plenty of books to fill the space.”