Business

Featured business person: Heather Cusick

Heather Cusick
Sales, Scholfield Hyundai West
Heather Cusick Sales, Scholfield Hyundai West Eagle correspondent

You could say that Cusick is invested in her job.

Not only did she sell more than 150 cars last year, qualifying for the Scholfield dealership’s “master professional” designation, she got married on the showroom floor in 2009 – to a co-worker.

“We met when I first started,” Cusick said of her husband, Spencer, who manages the used-car division. “We both have the same passion for the car business.”

Cusick grew up in Wichita, graduating from North High School and then earning a marketing degree from Emporia State University.

While her two children were growing up, she worked in the cafeteria at Bluestem High School in Leon so she could be near them.

“I did not get into the car business until my son was a senior,” she said. “He said, ‘I think it’s time you go back to work professionally.’ ”

Cusick had bought a car from a female sales representative and wondered whether she’d like the same career. She called the saleswoman and heard enough to give it a try.

That was a decade ago. Her previous yearly sales high was about 130 cars. Last year’s tally made her the west-side Scholfield location’s first master professional.

An elderly customer, part of a group of people who meet regularly at a nearby McDonald’s for coffee, called The Eagle to report Cusick’s success.

“I’ve sold cars to most of them,” Cusick said. “They’re my biggest cheerleaders.”

Cusick has two children – Derek, a professor at Barclay College in Haviland, and McKenzie, who manages hair salons in San Francisco – and twin 2-year-old granddaughters, Sophia and Sarah, with whom she loves to spend time.

Cusick attributes part of her success to staying at the same place for a decade, but it’s clear her enthusiasm plays a role, too.

“I see my customers as family friends. I’m here before the sale, during and after. I have really good relationships with them.”

Joe Stumpe

  Comments