SHS wins business from Procter & Gamble unit

A franchise unit of consumer products giant Procter & Gamble has named Sullivan Higdon & Sink its agency of record.

Wichita-based SHS said Tuesday it was selected to provide strategy, creative, media planning and field marketing duties for Tide Dry Cleaners, a concept of P&G’s Agile Pursuits Franchising Inc.

“This is a great opportunity to build and drive business for a beloved brand,” SHS co-chief executive John January said in a news release from the agency. “Not a bad way to start 2016.”

SHS did not disclose terms of the agreement.

Tide Dry Cleaners has 36 stores in 17 states, including four in the Kansas City area.

SHS employs 140 people between offices in Wichita, Kansas City and Washington, D.C.

This story was originally published February 16, 2016 at 2:10 PM with the headline "SHS wins business from Procter & Gamble unit."