Texas-based chain Logan's Roadhouse adds THC to the menu

For decades, restaurants competed to create the next greatest cocktail.

From The Odeon's Cosmopolitan to Tujague's Grasshopper, the dream was to have a drink so iconic that diners would flock from around the world to sip it at its birthplace.

But as consumers' preferences have changed, many restaurants have started to rethink that strategy. Increasingly, they're experimenting with craft beverages that contain no alcohol at all.

Logan's Roadhouse is the latest chain to embrace that shift, testing THC-infused cocktails at some of its locations.

Logan's Roadhouse tests THC-infused beverages

In June, the Texas-based steakhouse began testing a series of adult beverages that give diners a different sort of buzz.

Available at 14 of the chain's locations, the hand-mixed cocktails are made with Flora-brand cannabis-infused spirits. Each drink contains 5mg of hemp-derived THC, and the restaurant says they're intended for "moderate, social consumption."

Priced at $9.99, the beverages currently come in three flavors:

• Scarlet Haze - Prickly pear with lemon and lime
• Pineapple Express - Fruity mix of pineapple, orange juice and grenadine
• High Tide - Flavors of pineapple and coconut
  
  Source: Nation's Restaurant News

Customers must be 21+ to order, and are limited to three drinks per visit.

"Guest preferences around beverages are evolving quickly, and we're seeing growing interest in traditional alcohol substitutes," Logan's Roadhouse VP of Marketing Shawn VanWinkle told Nation's Restaurant News. "Offering a low-dose THC option allows us to meet that demand in a thoughtful way while keeping the focus on what Logan's does best, bringing people together over great food, great drinks and hospitality."

Logan's isn't alone in exploring cannabis-infused beverages.

As alcohol consumption declines and consumer attitudes toward cannabis continue to shift, more hospitality companies are beginning to view THC drinks as a potential growth category.

Why Americans are swapping cocktails for cannabis

In 2025, the number of American adults who report drinking alcohol dropped to 54%, a record low according to The Gallup Poll.

"[The drop] coincides with a growing belief among Americans that moderate alcohol consumption is bad for one's health, now the majority view for the first time," the outlet's report read.

But Americans' aren't going fully sober. Instead, many are replacing their alcohol consumption with cannabis.

In 2022, there were more daily or near-daily cannabis users than there were alcohol drinkers, according to one study.

Much of this comes down to changing perceptions of the two substances. Where alcohol was once the more socially acceptable and "healthier" of the two, cannabis now reigns supreme.

In fact, 73% of Americans believe that cannabis has many health benefits, and 61% feel that it is a healthier alternative to alcohol, according to MRI-Simmons' 2025 National Cannabis Study.

The business case for cannabis

For restaurants, these changing attitudes towards alcohol could spell disaster.

At full-service chains like Logan's Roadhouse, alcohol-based beverage sales account for 21% of total restaurant sales, according to one report by the National Restaurant Association.

If consumers are ordering fewer cocktails and glasses of wine, that drop in revenue could have a decidedly negative impact on overall earnings.

"Margins for food have decreased so significantly over the last four years that without a solid beverage program, restaurants can't make it," Atlanta restaurateur Kevin Gillespie told The New York Times.

"But there are creative paths out of this," he continued.

More restaurants:

• White Castle announces permanent change to its menu
• Popular breakfast chain bets on golf to drive growth
• Burger King menu adds exclusive new Whopper

Cannabis-infused beverages are one such creative path.

THC-infused cocktails are equivalently-priced to traditional alcohol-based cocktails. They also have a similarly-sized consumer base.

And as cannabis consumption becomes more mainstream - something that's helped by major retailers like Target, who now carry cannabis-infused products on their shelves - that consumer base will only continue to grow.

The biggest obstacle for cannabis cocktails

Despite restaurants' and consumers' growing interest in cannabis, the industry's future remains far from settled due to the ongoing regulatory struggle over cannabis.

While recreational cannabis is currently legal in 24 states, a new Trump policy decision could soon reverse that.

In November 2025, President Donald Trump signed the Continuing Appropriations and Extensions Act of 2026 into law. Embedded in that act is a provision that recriminalized the vast majority of hemp-derived THC products, including delta-8, delta-10, and many non-intoxicating CBD products commonly sold nationwide.

Beginning 12 months from when the act was signed, hemp will only be legal if it contains:

• No more than 0.4 milligrams of total THC per container
  
  (a shift from the prior 0.3% delta-9 THC dry weight standard)
• No cannabinoids-regardless of concentration-that are synthesized or manufactured outside the cannabis plant
• No cannabinoids with "similar effects (or marketed as having similar effects)" to THC
  
  (as determined by HHS)
  
  Source: Akerman

While many industry groups are using the 365-day delay to push for legislative fixes, much about recreational cannabis' future remains uncertain, making restaurant THC cocktail menus something of a gamble.

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This story was originally published June 4, 2026 at 3:17 PM.