Scholfield dealership to add a couple of acres

Roger Scholfield says he has some news that may not be very sexy, but it bodes well for his Scholfield Honda and for Wichita, too.

“We have contracts pending on nine houses right behind the dealership,” Scholfield says. “We really don’t have any building plans other than to blacktop it and use it for additional parking.”

The good news is the dealership, which is on Kellogg between Woodlawn and Rock Road, is growing.

“We just need the additional space for inventory needs right now,” Scholfield says.

The dealership has eight acres. The new properties, if rezoning is approved, will give it an additional 2.2 acres.

“That will really help us out,” Scholfield says.

After that, though, he says, “We’re about tapped out on where we can expand here.”

Scholfield thinks the space will be sufficient for at least a couple of years.

He says Wichita’s economy took longer to rebound than other places, but it’s been steadily growing.

“It’s coming on right now.”

Scholfield says it shows in his dealership’s numbers.

In 2012, he sold 1,442 new Hondas, which was a 49 percent increase over 2011. He sold 1,003 used cars, which was a 20 percent increase over 2011.

This year, the dealership is doing even better.

“We’re outpacing the national sales percentages at this point,” he says of other Honda dealers.

Scholfield Honda is running 14 percent ahead of last year’s numbers, which is a better percentage than most other Honda dealers regionally and nationally.

Scholfield says he regularly concentrates on Accord and Civic sales, and he particularly focused on launch parties and marketing for their new lines.

“Wichita’s always been a strong Accord market,” he says. “The launch of that new Accord just hit at the right time.”

Scholfield sells all makes and models of used cars.

“That’s something that we’re always striving to … educate people on,” he says. “You name it, we’re going to have it.”

Scholfield says there’s good news for dealerships throughout Wichita thanks to the economy.

“I think you’re going to see good times for the car business for several years.”

Mixxed reaction

Joann Mai isn’t letting lackluster yogurt sales at BlackTop Nationals keep her from opening a restaurant in Wichita.

Mai and her sister and brother, Tran Mai and Ty Mai, started the Maiberry yogurt chain in Colorado, which franchisees also operate in Texas.

Joann Mai’s husband is from Wichita, and she recently moved here with the intent to open a restaurant of her own. She tested selling the yogurt over the weekend at the car show, but Mai says people seemed more interested in water and soda.

“It was not very successful.”

Mai is undeterred, though, and is seeking space near either 21st and Maize Road or along Rock Road.

“I want to see how people like it,” she says of opening one restaurant first. “If we do good, we’ll open up more.”

Mai will call it Pure Mixx, which is another name the family uses for the business. There’s a Pure Mixx in Fort Collins, Colo.

Mai says she’ll serve Greek yogurt with fresh fruit. She says it will have a Vietnamese flair, meaning it won’t be as sour as Greek yogurt can sometimes be. Nor will it be as sweet as American yogurt can be.

“It’s mixed in between.”

Mai also will serve banh mi. She says she’ll offer several varieties of the Vietnamese sandwiches.

While she’s looking for a site for Pure Mixx, Mai says she’ll continue to test her yogurt around the area.

You don’t say


– The response from Byron West of Luminous Neon when asked why business is doing better now than earlier this year

Carrie Rengers first reported these items on her blog. Be among the first to get her business scoops at