WICHITA — Sometimes commercials are so bad they're good.
That was the idea behind a series of television commercials for Wichita's China Star Super Buffet, one of which is in the running for the Independent Film Channel's LoCo Awards.
The awards, which are designed in part to promote the new "Rhett & Link: Commercial Kings" show, will honor the best and most bizarre late-night commercials and their stars.
China Star, which is on Central just west of I-235, made the commercials with the help of Fox Kansas.
"Their goal in this one was designed to be campy so it would make . . . it stand out above commercials and not blend in with average commercials," says Jeff McCausland, vice president and general manager of Newport Television, which operates Fox and My TV Wichita.
A former Fox employee stars in the commercials, which feature him singing and chatting about China Star.
In one scene of the nominated commercial, he sits in an easy chair that's reduced to a miniature size and flies over the buffet offerings.
"It's like the buffet's right in my house!"
The ads have proven popular, and not only in Wichita.