Business

Intrust, Emprise tops in brand, ranking says

WICHITA — A ranking of bank and credit union brands has Wichita's Intrust Bank as No. 1 in its asset size nationally.

The 2010 Bancography Brand Value Index also has Emprise Bank in its top rankings as well as a Garden City credit union.

For banks with between $2 billion and $30 billion in assets, Intrust ranks at the top. Wichita-based Emprise Bank ranks sixth for banks with assets between $500 million and $2 billion.

And Golden Plains Credit Union in Garden City was ranked 16th among credit unions with less than $1 billion in assets.

The annual rankings are put together by Birmingham, Ala.-based Bancography, a financial services consulting firm. The firm looks at factors such as an institution's reputation, service quality, image and market awareness in making the rankings. Bancography said it evaluates all banks, thrifts and credit unions in the U.S. for its rankings.

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