Dolly Parton Launches New Coffee Brand to Fuel Your 9-to-5
Dolly Parton is reenergizing the 9-to-5-and no, she's not launching energy drinks or caffeinated dirty sodas (at least not yet). Instead, the country music icon is debuting her own signature coffee brand.
"I've spent a lifetime workin' 9 to 5, 5 to 9, and every hour in between!" the 80-year-old country superstar joked in a June 11 statement. "It takes a lot of energy to pursue your passion and navigate each day. That's why I wanted to make a coffee that works just as hard."
Dubbed Dolly's Cup of Ambition, the new release is heading out in three blends as part of a partnership with the experts at Community Coffee centered around a "shared love" of family, community, and authentic connection.
Dolly Parton Announces New Signature Coffee Brand in 3 Debut Blends
According to the June 11 press release, the coffee blends were created to capture the "warmth, energy, and Southern hospitality" that fans associate with the superstar-no matter how they take their cup of Joe.
Related: Dolly Parton Fans Are Obsessed With Her ‘Delicious' Take on Their ‘Favorite Southern Dish'
Dolly's Cup of Ambition will launch with Light, Medium, and Dark roasts that can be enjoyed on their own, brewed over ice, and eventually, with the ease of a K-Cup. A description of each blend was not provided.
"You know, I begin each morning with a head full of dreams, a notepad full of ideas, and a cup or two of coffee," Parton teased, "Whether you're chasing dreams, tackling that to-do list, or just enjoying a quiet morning at home, I hope it brings a smile with every sip."
Where Will Dolly's Cup of Ambition Coffee Be Available?
Dolly's Cup of Ambition will make its public debut at Dolly's Tennessean Travel Stop (located off Exit 22 on I-65 south of Nashville) on June 24. The travel stop is the first of many travel centers that Parton plans to open and guests will be among the first to taste the new blends.
Cup of Ambition will then expand nationwide, becoming available in ground and K-Cup forms through a partnership with Community Coffee. The brand expects it to be available at retail travel stops, grocery and mass market stores, and coffee shops nationwide later this year.
"Dolly embodies the same values Community Coffee was built on: hard work, warmth, and genuine connection," Donna Saurage, third-generation owner of Community Coffee, added. "This partnership felt right from the very first conversation, and Cup of Ambition is something our family is truly proud and honored to put our name behind."
While an exact release date and pricing were not immediately shared, fans are being directed to the official Cup of Ambition website, where they can sign up for a mailing list to receive the first alerts of its national release.
Next: Starbucks Just Turned Another Popular Menu Item Into a Grocery Store Find
Copyright 2026 The Arena Group, Inc. All Rights Reserved
This story was originally published June 11, 2026 at 11:35 AM.