Miller Lite Kicks Off Summer With a First-Of-Its-Kind Limited-Edition 12-Pack
Miller Lite's limited-edition summer 12-pack is sure to score big with soccer fans.
On Wednesday, just a little over one month until the 2026 FIFA World Cup kicks off-not to mention the official start of barbecue season-the popular Molson Coors beer brand revealed it's launching the ultimate collectible-turned-centerpiece for those hosting watch parties this summer.
The Miller Lite MVP Matchball is the real deal, not some viral rumor, and its only goal is having fans kicking it in style (please don't actually kick it).
Miller Lite Drops Limited-Edition 12-Pack Centerpiece: Meet the MVP Matchball
Miller Lite's MVP Matchball is the American pilsner's first-ever soccer-ball-shaped 12-pack holder that can be reloaded with up to 12 cans of Miller Lite (or any of your other go-to brews, so long as it's in a can, as things could get a bit Messi should it be filled with glass bottles-yes, even the "stubby" bottles of Coors Banquet).
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"This summer is a massive moment for soccer and beer fans alike," Courtney Benedict, vice president of marketing at Miller Lite Family of Brands, shared in a May 13 statement. "As America's Original Light Beer, Miller Lite was made for moments like this. The Matchball is our way of celebrating and rewarding the fans who bring the traditions and unmatched energy to every watch party…and a soccer ball that fits a 12 pack? That's just fun!"
The commemorative new 12-pack is all show and not actually for rolling around, much like Jameson's regulation-size football whiskey flask, the MVP Matchball is much heavier once loaded. It's also about 1.5 times the size of a regulation soccer ball, so it's best kept full of beer and on the display stand that comes with it.
Miller Lite's MVP Matchball 12-pack can be purchased online for $19.75 (a nod to the year Miller Lite debuted) in a series of limited drops happening at 12 p.m. EST on Wednesday, May 20, and Wednesday, June 3, while supplies last.
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This story was originally published May 13, 2026 at 11:01 AM.