Ghirardelli Launches a Fruity New Twist on Its Viral Chocolate Sensation
Ghirardelli is doubling down on its viral chocolate sensation, offering a fresh, fruity take that adds a seasonal twist to the cult-favorite flavor combo.
On Wednesday, the 174-year-old chocolate company revealed a new treat in stores for fans of its viral Dubai Style Chocolate sundae, which was first released last year and proved so popular that it earned its own dedicated chocolate line. This time, it's not a truffle collection or a sundae, but something even sweeter-it's Ghirardelli's Dubai Style Chocolate Strawberry Bliss.
"The Dubai Style Chocolate Sundae quickly became a standout for us last year, and the excitement from our guests made it clear that the indulgent sweet, salty & crunchy profile had lasting appeal," Lacey Zane, vice president of restaurant & retail at Ghirardelli Chocolate Company, explained in a statement on Wednesday, adding, "Dubai Style Chocolate Strawberry Bliss adds a fresh contrast that is light and refreshing."
Ghirardelli Debuts New Dubai Style Chocolate Strawberry Bliss
While chocolate and pistachio have taken over feeds everywhere, pairing strawberry with pistachio has also been a longtime favorite across the globe, with recipes for treats and simple snacks like Strawberry Pistachio Shortcake, cakes, salads, tarts, galettes and pistachio-butter stuffed strawberries widely available.
Related: Ghirardelli Just Dropped a New Milk Chocolate Squares Flavor-Fans Call It a ‘Game-Changer'
According to the official description in the May 13 press release, Ghirardelli's new Dubai Style Chocolate Strawberry Bliss features fresh-sliced strawberries layered with the chocolatier's handmade hot fudge and its signature pistachio butter, along with kataifi (shredded, noodle-like strands of sweet phyllo dough), white chocolate, and sea salt blend, before it's finished with whipped cream and barista chips-talk about indulgence!
The treat is inspired not only by Ghirardelli's own successful sundae but also by the DIY Dubai Strawberry Cup that went viral last year, and, according to Zane, the fresh strawberries and nutty pistachio butter perfectly complement the richness of the brand's handmade hot fudge. It's a "perfect flavor pairing for the summer season," per the exec.
Where Is Ghirardelli's Dubai Style Chocolate Strawberry Bliss Available?
The Ghirardelli Dubai Style Chocolate Strawberry Bliss will be available at Ghirardelli Chocolate & Ice Cream Shops nationwide, including its busy locations in San Francisco, New York City, Chicago, Las Vegas, Los Angeles, Santa Barbara, and Orlando-but only for a limited time, while supplies last (prices may vary).
The newcomer joins Ghirardelli's Dubai Style Chocolate Sundae (available in regular and mini sizes), which layers vanilla ice cream with handmade hot fudge, pistachio butter and kataifi, whipped cream, caramel drizzle, and a Ghirardelli Milk Chocolate Caramel Square.
Next: Ghirardelli's New Brownie Mix Is a First for the Brand-and Fans Are Already Loving It
Copyright 2026 The Arena Group, Inc. All Rights Reserved
This story was originally published May 13, 2026 at 9:18 AM.