The Picasso’s Pizzeria that opened last summer in Derby’s Bristol Square, 620 N. Rock Road, has closed.
The last day in business was Wednesday, said owner Kurt Schmidt.
Schmidt said that the business just wasn’t there in Derby, a town that is flooded with pizza options, from chains to the local favorite Pizza John’s at 208 S. Baltimore.
To help boost business, Schmidt said, he would keep the store open late on Derby football nights, hoping to attract after-game crowds. But that didn’t work.
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Schmidt said he found out that the crowds were at Little Caesar’s, ordering $5 pizzas.
“That just shows me what they want,” Schmidt said.
The original Delano store at 621 W. Douglas in Wichita is not in danger, though, Schmidt said.
“I was never going to allow Derby to bring Delano down,” he said.
Picasso’s expansion plans are on hold for now, Schmidt said, while “we lick our wounds.” He might consider a second store again, he said, but it would be a couple of years in the future.