Dining With Denise Neil

Picasso’s Pizzeria restroom mirrors will freak you out (+video)

Piccasso’s Pizzeria is celebrating the opening of its attached pub tonight, but there’s some information about the restrooms you might want before you go.

Owner Kurt Schmidt has partnered with Mad Ad Comapny to install some high-tech restroom mirrors that will mess with your mind.

They appear to be electronic ad boards, but when you approach the sink to wash your hands – voila – they turn into mirrors.

Schmidt said he found out about the mirrors, called mirror display advertisements, from his friend Justin McClure of Justin McClure Creative. McClure had seen the mirrors and advised Schmidt to check them out. Picasso’s is the first restaurant in Wichita to install them, Schmidt said. For now, they’re airing just Picasso’s ads, and a few Mad Ad Company ads, but Schmidt has the option of selling space to other advertisers.

Francois Djedjes, who co-owns the company that put the mirrors up, said he’s in talks with other Wichita businesses to install them, too. They’re ideal because they’re surprising, and they demand attention.

“You’re washing your hands, so you have no cell phone and no interruptions,” he said. “There’s a value added to that.”

The sensor in the device turns it into a mirror when the subject is three feet away. Don’t worry, though: Schmidt and McClure promise there’s no one watching on the other side.

You can check out the mirrors when Picasso’s celebrates the opening of its addition tonight, Friday, Feb. 5. The pub side will be open until at least 10 p.m., and specials include $2 Coors Light and Boulevard Pale Ale drafts, $3 wells, half-price martinis from 5 to 7 p.m. and 10 percent off giant pizzas after 5 p.m.