Downtown workers: A field trip will be in order on Wednesday.
This is the second store for franchisees Jay Miller, Jeff Miller and Pat Reilly. The first one opened in March 2014 at 2929 N. Rock Road, and the trio plans a third one by the end of the year.
The new store will be open from noon to 10 p.m. daily.
Italian ice is a sorbet-like invention that's popular on the East Coast. Rita’s also serves frozen custard.