Dining With Denise Neil

Free Rita’s Italian Ice all day Wednesday at new downtown store

The downtown Rita’s Italian Ice will open on Wednesday and will serve free ice all day.
The downtown Rita’s Italian Ice will open on Wednesday and will serve free ice all day. The Wichita Eagle

Downtown workers: A field trip will be in order on Wednesday.

The new Rita’s Italian Ice at 1021 E. Douglas, right next door to the Five Guys, officially opens on Wednesday and will celebrate by giving away free Italian ice all day.

This is the second store for franchisees Jay Miller, Jeff Miller and Pat Reilly. The first one opened in March 2014 at 2929 N. Rock Road, and the trio plans a third one by the end of the year.

The new store will be open from noon to 10 p.m. daily.

Italian ice is a sorbet-like invention that's popular on the East Coast. Rita’s also serves frozen custard.

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