Dining With Denise Neil

How will Freddy’s steakburgers go over Dubai? We’ll know soon

Freddy’s Frozen Custard & Steakburgers, a national chain started in Wichita, is about to go international.

The chain announced today in a news release that it had just signed a development and master franchise agreement to take its concept to the Middle East. The franchise group, Younata Investment Limited, plans to open restaurants in United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.

Freddy’s, which was confounded in 2002 by Wichitans Scott Redler, Randy Simon and the late Bill Simon, today has 285 restaurants in 31 states and serves one million people a week. The first ever Freddy’s opened at 21st and Tyler in August 2002, and since then, the chain has become known for its flat-grilled burgers with crispy edges, its shoestring fries and its rich frozen custard treats.

The Freddy’s chain, which is still headquartered in Wichita, celebrated its 15th anniversity in August. The Dubai restaurant will be the first non-U.S. Freddy’s to open.

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