Up until recently, there was a void in the Wichita radio market.
There were FM radio stations that played Top 40, R&B, alternative rock, and just about every other genre — but none that consistently played "throwback jams."
That's where 92.7-FM The Blast comes in.
The station plays music by the likes of Justin Timberlake, Snoop Dogg, Puff Daddy, Vanilla Ice and Jennifer Lopez.
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"These are all the awesome party songs you grew up listening to at a school dance, a wedding reception or even just driving down the street," said Tommy Castor in a news release. "We know that this new radio station for the Wichita area will quickly find a strong and loyal audience."
The station is owned by Rocking M Media, which also owns local stations Bob FM 97.1, Flight 100.5 and KS Country 92.3.
Castor, a longtime Channel 96.3 personality, is overseeing the station. He left Channel 96.3 in March to join the Manhattan-based Rocking M Media.
Two of the three hosts at The Blast have had stints at Channel 96.3.
Longtime Wichita radio personality (and ex-Channel 96.3 host) Marco Benitez will host "The Marco Show" on weekday mornings from 6-10 a.m., Caitlin Geer will host from 10 a.m.-3 p.m. and Castor will be on air from to 3-8 p.m.