Up until recently, there was a void in the Wichita radio market.
There were FM radio stations that played Top 40, R&B, alternative rock, and just about every other genre — but none that consistently played "throwback jams."
That's where 92.7-FM The Blast comes in.
The station plays music by the likes of Justin Timberlake, Snoop Dogg, Puff Daddy, Vanilla Ice and Jennifer Lopez.
"These are all the awesome party songs you grew up listening to at a school dance, a wedding reception or even just driving down the street," said Tommy Castor in a news release. "We know that this new radio station for the Wichita area will quickly find a strong and loyal audience."
The station is owned by Rocking M Media, which also owns local stations Bob FM 97.1, Flight 100.5 and KS Country 92.3.
Castor, a longtime Channel 96.3 personality, is overseeing the station. He left Channel 96.3 in March to join the Manhattan-based Rocking M Media.
Two of the three hosts at The Blast have had stints at Channel 96.3.
Longtime Wichita radio personality (and ex-Channel 96.3 host) Marco Benitez will host "The Marco Show" on weekday mornings from 6-10 a.m., Caitlin Geer will host from 10 a.m.-3 p.m. and Castor will be on air from to 3-8 p.m.