Key play: KU quarterback Jake Heaps hit Tony Pierson for 25 yards on a third-and-12, setting up a 25-yard TD pass to Jimmay Mundine.
Key stat: KU scored in the first quarter for the first time this year.
Key play: On fourth-and-13 from KU’s own 16-yard line, KU punter Trevor Pardula took off running on a fake punt. He failed to make it, and Texas Tech took a 17-10 lead moments later.
Key stat: KU had seven penalties for 52 yards.
Key play: Texas Tech’s J.J. Gaines picked off KU quarterback Jake Heaps on the first play of the second half, and the Red Raiders pushed the lead to 27-10 on the ensuing play.
Key stat: After the first quarter, Texas Tech outscored KU 54-0, a stretch that included all of the third quarter.
Key play: Texas Tech back-up quarterback Davis Webb replaced injured starter Baker Mayfield to start the fourth quarter and tossed a 25-yard touchdown pass on his second play.
Key stat: KU has averaged 19.4 points in its last five Big 12 losses.
Offense: D. Charlie Weis mixed up the offensive packages early, using a five-receiver look and an option package. It worked for a drive or two, but posting 278 total yards isn’t going to win many Big 12 games.
Defense: D+. After a solid first quarter, the defense looked like a broken unit. Linebacker Ben Heeney was brilliant in the first half, but couldn’t sustain it under the onslaught of Texas Tech’s 100 offensive plays.
Special teams: D. Trevor Pardula and Matthew Wyman were adequate in the kicking game. But Pardula’s fake punt attempt will perplex KU fans for years.
Coaching: D-. The fake punt debacle aside, KU wasn’t competitive against another Big 12 team. In its last five Big 12 games, dating back to last year, KU has been outscored 246-97.
Player of the game: The group of eight or so shirtless KU students who stayed in the front row of Memorial Stadium throughout Saturday’s contest.
Reason to hope: Well … Texas Tech is an unbeaten, top-20 team. There will be more beatable opponents on the Big 12 schedule — but not many.
Reason to mope: After four games, this KU team doesn't appear to be markedly better than last season, which included a winless conference record. If KU loses out, it'll break Baylor's record of 29 straight Big 12 losses.
Looking ahead: KU heads back on the road this Saturday to face TCU, its first trip to Fort Worth since the Horned Frogs joined the Big 12.