Key play: Kansas WR D.J. Beshears ran a reverse 22 yards for a touchdown to give the Jayhawks a 7-3 lead.
Key stat: KU carried 14 times for 75 yards.
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Key play: Iowa State wide receiver Aaron Horne ran a reverse play 18 yards for a touchdown to give the Cyclones a 10-7 lead.
Key stat: KU kicker Alex Mueller missed two field goals in the second quarter.
Key play: Kansas kicker Ron Doherty made a 19-yard field goal to tie the game at 10 after the Jayhawks were stopped at the goal line.
Key stat: KU rushed for 24 yards in the third quarter.
Key play: KU QB Jordan Webb was sacked for a loss of six yards, forcing the Jayhawks to punt the ball back to Iowa State late in the fourth.
Key stat: KU won the turnover battle 3-1 but still lost.
Offense: D. The Jayhawks got their ground game going in the first half but couldn't maintain it in the second. Webb hasn't shown the ability to make enough plays in the passing game. KU lost the game in the red zone.
Defense: A. Kansas came prepared to defend Iowa State's zone read attack with QB Jared Barnett and kept Barnett bottled up enough to win the game with some help from the offense. Iowa State scored on two of four red-zone chances.
Special teams: D. Mueller's missed field goals ultimately were the difference. KU didn't get much going in the return game to help the offense.
Coaching: C. Turner Gill's team obviously hasn't given up. This was the first time under Gill that KU has lost to a Bowl Subdivision opponent by single digits. That's improvement, but this was still a game that was there for the taking. Gill ended up being too passive in deciding not to go for several fourth downs.
Player of the game
Iowa State QB Jared Barnett rushed 22 times for 125 yards and completed 16 of 30 passes for 175 yards.
Reason to hope
The Jayhawks have now played games in which the offense and defense have been good enough to win. Now they just have to put it together.
Reason to mope
Webb isn't making enough plays to provide confidence in him as the team's answer at the position.
Kansas returns home for its senior day against Baylor and quarterback Robert Griffin.
"That was our big goal for the year, but we have a chance to ultimately win November. Not all is lost."
—Webb on KU being eliminated from bowl eligibility
* Gill said kicker Ron Doherty will possibly take over kicking duties from freshman Alex Mueller, who missed kicks of 49 and 36 yards.
* Gill said freshman RB Tony Pierson did not play because of a hand injury.
—J. Brady McCollough