A spot on national television is the reward for Kansas State and Kansas moving their football game in Lawrence up two days to a Thursday.
The Oct. 14 game will kickoff at 6:30 p.m. and be televised by Fox Sports Net (Ch. 34 in Wichita).
"It is exciting for this in-state rivalry to be featured nationally with the television exposure of a Thursday night game on FSN," KU athletic director Lew Perkins said in a statement.
The Thursday game will be the second non-Saturday kickoff for both teams this season. Kansas is set to play at Southern Mississippi on Friday, Sept. 17, while Kansas State will play consecutive Thursday games — the Cats play host to Nebraska on Oct. 7. Both games will be televised by ESPN.
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KU has an off week before playing K-State.
"We are continuing to find ways to better serve all of our fans," K-State athletic director John Currie said in a statement. "And a national television appearance such as this will not only allow our 200,000 alumni and friends from coast-to-coast to be a part of the Dillons Sunflower Showdown, but it will allow the entire nation to tune in and take notice."
The Sunflower Showdown will occur during KU's fall break, meaning students will not have classes on Thursday or Friday that week. It will be the first meeting between coaches Bill Snyder and Turner Gill.
The last time the Jayhawks and Wildcats played on a Thursday night was in 1994, when K-State won 21-13 at Memorial Stadium. It was the Wildcats' first win in Lawrence since 1969.
Kansas leads the series 65-37-5, including a 37-15-2 mark in games played in Lawrence. K-State won last season's meeting 17-10 at Snyder Family Stadium.
Dillons, a Kansas-based grocery chain, will be the new title sponsor. It will have naming rights to the schools meetings in football, men's and women's basketball, baseball and volleyball for the next two years. Although the series will carry the name "Sunflower Showdown," neither points nor standings will be kept.