An analysis of Goyle's TV ad

During the campaign, The Wichita Eagle will examine some of the candidates' advertisements and provide background about the issues being addressed.

The ad

Rep. Raj Goyle, D-Wichita, criticizes Republican opponent Mike Pompeo on jobs. Both are seeking the 4th Congressional District seat.

The visuals

Goyle seated in a study speaking to the camera, video of Pompeo at a campaign appearance.

The audio

Goyle: "On creating jobs, Mike Pompeo has done and said some troubling things. As a businessman, Mike Pompeo outsourced manufacturing jobs to Mexico instead of creating them here at home. And here's what Mike Pompeo said in this campaign:

Pompeo: "My role, as I see it in Congress, is not to bring jobs back to Kansas. Fundamentally, not my job."

Goyle: "I couldn't disagree more. I'm Raj Goyle and I approve this message because it will always be my job to help create jobs for Kansans, like you."


Context alert — Pompeo did say what the ad shows him saying. But it was part of a larger quote outlining his beliefs on job creation.

The full Pompeo quote, which is displayed on Goyle's website, reads:

"My role as I see it in Congress is not to bring jobs back to Kansas... fundamentally not my job. My job is to create the environment where y'all can go create the next great company and create jobs, or Sentry International can, or Cessna or Spirit or Learjet. The federal government is not a job creator. It is a job destroyer — every time."

The issue of jobs and Mexico is one that was extensively debated in the 4th District Republican primary.

Pompeo acknowledged that his company, Thayer Aerospace, did start a small factory in Mexico while he was chief executive officer.

Mexican government reports indicate the factory employs about 20 workers.

Pompeo says the Mexican manufacturing plant was required by a client as a condition of landing a contract that also produced about 40 jobs in Kansas.

Pompeo campaign officials also acknowledged that some machinery from Wichita was shipped to the Mexicali, Mexico, plant. They say that some of the machinery came out of storage and wasn't in use at the time, while other machines from Wichita were replaced with newer equipment from Thayer's St. Louis facility.

They said no workers were displaced.

The Eagle has been unable to independently verify Pompeo's explanation because, he says, confidentiality provisions of the contract prevent him from naming the client who insisted that some of the work be performed in Mexico.

Goyle's use of the term "outsourced" is debatable.

Webster's Dictionary defines outsourcing as: "To procure (as some goods or services needed by a business or organization) under contract with an outside supplier."

By that definition, the term outsourcing would not apply to Thayer, because the company was manufacturing goods in its own facility in Mexicali, which was not an outside supplier.

Other sources use a more expansive definition.

The Glossary of International Economics, by University of Michigan professor Alan Deardorff, defines outsourcing as:

"1. Performance outside a firm or plant of a production activity that was previously done inside.

"2. Manufacture of inputs to a production process, or a part of a process, in another location, especially in another country."

On Friday, the Goyle and Pompeo campaigns issued written statements staking out their positions for and against the ad.

"Mike Pompeo has chosen to do business in a way that hurts Kansans, his employees and taxpayers," Goyle campaign manager Kiel Brunner said.

"If Kansans believe it's not a congressperson's job to help create jobs in Kansas, and that creating jobs in Mexico is the way to strengthen the Kansas economy, then they can vote for Mike Pompeo, because that's his approach," Brunner said.

Pompeo campaign spokesman Josh Wells called the ad deceptive.

"In a move worthy of his favorite candidate, Barack Obama himself, Goyle's ad actually cuts off Mike Pompeo mid-sentence in an attempt to mislead voters," Wells said.

"It is a breathtakingly dishonest piece of editing designed to deceive voters."