You might call those political ads on TV cheap shots.
But they're anything but cheap.
Wink Hartman's campaign has spent at least $739,000 trying to persuade couch potatoes to vote for him.
Mike Pompeo, meanwhile, has spent at least $167,000 to beam his message into Kansans' homes.
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That's a fraction of the overall campaign finance picture, which came into clearer view with new reports Friday.
All told, Hartman's congressional campaign spent nearly $1 million from April 1 to June 30, and most of it was his own money.
Meanwhile, Pompeo received more campaign contributions than Hartman during that time. He has about $265,000 more on hand than Hartman as the campaigns head into the final stretch before the Aug. 3 primary.
While the two Republicans have garnered the most attention through their ads in the 4th Congressional District race, the most successful fundraiser during this campaign finance reporting period — and since the election cycle started — is state Rep. Raj Goyle, a Democrat.
Goyle registered $281,318 in contributions during this period and has raised more than $1.2 million to date.
* Pompeo raised $279,316 this period and $885,592 to date.
* State Sen. Jean Schodorf raised $20,900 this period and $35,447 to date.
* Hartman raised $16,062 this period and $141,948 to date.
* Paij Rutschman didn't report any contributions, but she loaned her campaign $30,000.
Much of Hartman's campaign has been funded by loans he made to the campaign. The loans total $1.27 million since the election cycle started.
New campaign finance reports for Republican Jim Anderson and Democrat Robert Tillman were not available on the Federal Election Commission's website Friday.
Anderson's campaign said the reports have been submitted.
Here's what the campaigns spent during the latest reporting period:
* Hartman: $928,384
* Pompeo: $444,515
* Goyle: $206,853
* Schodorf: $27,711
* Rutschman: $24,464
The money covers a wide range of expenses including campaign offices, staff, research, consultants, yard signs, ads, office supplies and some quirky items like Pompeo's dog biscuits for parades.
Donors' occupations questioned
Hartman's campaign took particular issue with one of Pompeo's donors, Robert "Bud" McFarlane, a onetime U.S. National Security Adviser and Iran-Contra defendant who has a Washington, D.C., consulting firm.
McFarlane gave Pompeo $1,388.78 on April 15 — five days before McFarlane opened his home for a fundraiser for Pompeo.
Federal rules require candidates to try to find out their donors' occupations. McFarlane's is listed by Pompeo's campaign as "Information Requested."
In an Eagle article about the fundraising event in May, Pompeo described McFarlane and others at the event as "military friends" and said McFarlane's son worked for Pompeo at Thayer Aerospace.
"If Mike Pompeo truly knows him as a friend, why did he forget in the last two months that he worked for a major, major lobbying firm?" asked Scott Paradise, Hartman's campaign manager.
Neither McFarlane nor his company, McFarlane Associates, are registered federal lobbyists.
The company's bare-bones website says it provides "internal audit, information security, technology strategy, project and organizational troubleshooting and other investigative and advisory roles."
Pompeo's campaign manager, Rodger Woods, said the campaign has received more than 1,600 individual contributions and strives to have accurate information.
"We want to make sure we get that right and as soon as we have it, we'll file an amended report," he said.
Pompeo's latest filing includes about 100 donors that don't disclose their occupation out of about 345 individual contributions.
Hartman's filing included three of about 20 individual contributors without occupational listings.
Paradise noted that all of Hartman's contributions have come from within Kansas while Pompeo logged about 80 contributions from outside Kansas.
Woods said Pompeo has more in-state and in-district contributions than any other Republican candidate.
"At the end of the day, Kansas voters aren't interested as much in someone spending millions of dollars as they are the message and who they think can make a difference," he said.