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Dear Sports Illustrated: it's "lightning rod"

I’m amazed at how many folks don’t know how to spell the word “lightning.”

I’m talking about the term for the electrical charge generated in thunderstorms. More and more folks, it seems, add an “e” in the middle of the word as if they were describing a color change.

Even major publications are falling victim to the blunder. To wit, Sports Illustrated:

AC Milan and Italy national team star forward Mario Balotelli is a friend of popes, a lover of pigs and a symbol of an increasingly multiracial Europe. But the lightening rod for attention also has the talent that's every bit as electric as his personality, says senior writer Grant Wahl in this week's SPORTS ILLUSTRATED.