WICHITA — Wichita's OverstockArt.com has struck a deal to sell reproductions of art from the Bravo reality show "Work of Art: The Next Great Artist."
"We love it for a number of reasons," says OverstockArt CEO David Sasson.
"One, we believe there's a terrific opportunity to sell this product."
The show is produced by Magical Elves, which produces other reality shows such as "Top Chef: Texas" and "Braxton Family Values." Also producing is Pretty Matches Productions, which was founded by actress Sarah Jessica Parker.
Parker regularly appears on "Work of Art," which Sasson says features 14 artists competing to exhibit at high-end galleries and win $100,000.
OverstockArt will sell reproductions of what appears on the show.
"We believe that the net result is going to be a very large revenue that we will get directly from this," Sasson says.
Also, he says, "It helps us maybe potentially get in the art world in a deeper way."