WICHITA — Wichita's OverstockArt.com has struck a deal to sell reproductions of art from the Bravo reality show "Work of Art: The Next Great Artist."
"We love it for a number of reasons," says OverstockArt CEO David Sasson.
"One, we believe there's a terrific opportunity to sell this product."
The show is produced by Magical Elves, which produces other reality shows such as "Top Chef: Texas" and "Braxton Family Values." Also producing is Pretty Matches Productions, which was founded by actress Sarah Jessica Parker.
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Parker regularly appears on "Work of Art," which Sasson says features 14 artists competing to exhibit at high-end galleries and win $100,000.
OverstockArt will sell reproductions of what appears on the show.
"We believe that the net result is going to be a very large revenue that we will get directly from this," Sasson says.
Also, he says, "It helps us maybe potentially get in the art world in a deeper way."