WICHITA — There's a second Orange Leaf self-serve yogurt shop coming to Wichita, but it's not by the same franchisee who is bringing one to 21st and Tyler.
Jeff Finnell is bringing the Oklahoma-based franchise to the west side in front of the Warren Theatre next month.
Franchisee Sean O'Brien also has an Orange Leaf planned for Siena Plaza on the northwest corner of 37th and Rock by mid-August.
"The shopping center's great," O'Brien says of the Caro Development property.
He likes how upscale it is and that it has a high traffic count.
The shop, which features a large variety of flavors and toppings, will be about 1,900 square feet and seat 40 inside and more outside.
O'Brien also is working on another Wichita site which he may finalize in the next week or two.
"We are the fastest-growing yogurt franchise going right now," says CEO Arty Straehla.
When he and a business partner bought the chain in April, there were 15 Orange Leaf sites.
Now there are 25, and there are 15 more under construction and another 15 in the leasing stage.
The concept started in Oklahoma last year.
"It really caught on," Straehla says. "We've seen that pretty much everywhere."
He says the stores generally serve areas within a couple of miles of where they’re located, so he thinks Wichita could support several Orange Leaf shops.
"We're not going to oversaturate the market," Straehla says.
"Five or six is definitely within reason," he says. "Maybe a few more."