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New CA Men's Fine Grooming owner Felicia DeSpain prepares to rebrand the Waterfront business

WICHITA — Six tumultuous years after opening CA Men's Fine Grooming at the Waterfront, Erik Leschuk has sold the business.

New owner Felicia DeSpain was hoping to wait to discuss the purchase until she renames and rebrands the business, but it's taking longer than she thought it would.

"There's a lot of initial things that have to be done immediately," she says of her new business.

DeSpain is a licensed aesthetician who has been in the skin-care business for eight years. She likes the concept of a spa that caters solely to men.

"I kind of look at it as a barber spa," she says. "It's the old barber shop coming together with spa services. There's nothing girly about it at all."

DeSpain plans several changes, including marketing more to women.

"I can see us being a partner," she says of helping women help the men in their lives look and feel better.

"As women we want our guys to look great all the time, too," DeSpain says.

Members and nonmembers can receive services such as hair cuts, massages and pedicures, which DeSpain refers to as detailing.

"They literally are detailing themselves like they would with a car."