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Jajo advertising ageny lays off almost half of staff

WICHITA — Jajo laid off seven of its employees Friday, which leaves 10 people at the advertising agency.

"We made some hard choices along with some rough decisions today, and we feel we're back down to our fighting weight," managing partner Steve Randa says.

"We had a considerable decrease in our billings in the last year," he says. "We made some adjustments last year, but we tried to retain as much of a team as possible for as long as we could. We had to correct harder today."

Billings are at $6.8 million. At its peak, Jajo had about 23 employees and $14.1 million in billings.

Randa says there are a number of potential new deals for the agency, but he says, "You can't run a business on maybes."

Jajo formed in 2003 and quickly became focused on aircraft work. At one time, that accounted for as much as about 60 percent of its business with clients such as Hawker Beechcraft, for which the agency now does "very, very little" work.