WICHITA — About the time Zoomdweebie's Tea Bar owner Frank Horbelt wanted to enter the North American Tea Championship, his quarterly payroll taxes were due.
The $150 to enter each blend of tea was a bit steep, to use the industry’s parlance, so Horbelt decided to pick one of his favorites and hope for the best.
His Pina Colada Honeybush tea came through. It took third place — only two points off from the winner — in the flavored herbal tea category.
"It has been just a phenomenal seller," Horbelt says.
It means he’s had to hear the Pina Colada song fairly often, which he’s likely to even more now.
That's OK with Horbelt.
He'll be able to market the tea as a champion, and the blend will be included in the 2010 Tea Buyer's Guide, which the World Tea Expo publishes.