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Alter Ego Fashions to open at NewMarket Square by June

WICHITA — The White Dress isn't the only new shop for women opening at NewMarket Square.

Heidi Pullman and her sister Laura Carpenter will open Alter Ego Fashions by June.

The store will be next to Justice Just For Girls and near Bed Bath & Beyond.

“It’s just kind of a women’s shopping area,” Pullman says.

Carpenter recently moved from South Dakota, where she's worked in a boutique the last three years.

"She kind of learned the ropes there," Pullman says.

The two have since been doing in-home fashion shows with various product lines.

"People really like the product," Pullman says.

Alter Ego will sell women's apparel, shoes, jewelry and accessories.

"Really, just to get more exposure, we thought a location would be better," Pullman says.

She says NewMarket Square at 21st and Maize was easily her choice.

"It's just kind of the place to shop on the west side."

April Reed of Slawson Cos. handled the deal for the almost 2,000-square-foot space.

Pullman's husband, Dustin, owns two Beds For Less and has been offering retail advice.

"He's just kind of guiding us on how to start a business," Heidi Pullman says.

She's already thinking of future stores.

"We'd like to expand," Pullman says. "So we're going to start here . . . and then grow."