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East & West Menswear, a male version of Victoria's Secret, to open April 1

WICHITA — Marquis Henley has lived in New York and California and now is bringing a bit of each to Wichita with East & West Menswear.

He'll open the store April 1 in Boulevard Plaza at Lincoln and George Washington Boulevard.

"Our main focus is underwear and swimwear," Henley says.

He's looking to New York for fashion inspiration and California for beach styles.

"I also like to look at it as a Victoria’s Secret for men," Henley says.

"Some men are very embarrassed standing in the middle of the store trying to pick underwear with people all around them."

Henley wants male shoppers to have the same opportunity as female ones.

He'll also offer accessories, such as belts, cologne and jewelry.

"Anything I can possibly think of that's going to cater to men."

Henley says he would have liked to open on the east side, but he thinks Boulevard Plaza is ideally situated in central Wichita and close to the interstate. Also, he says, the price is right.

"You gotta crawl before you walk."