WICHITA — For its 50th anniversary in 2010, House of Schwan is getting a new logo.
"We thought the timing was really appropriate to celebrate our 50th with a new, fresh look," says Pam Irish, special events director.
The new look makes a lot more sense for what the company is today, she says.
"Our current logo emphasizes the fact that we sell beer, and we're much more than that these days.”
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When Barney Schwan started the company in 1960, he sold Budweiser, Michelob and Busch Bavarian.
Now, House of Schwan — led by Schwan's son, Barry — sells more than 600 varieties of beverages.
Irish says Anheuser-Busch products "certainly are our bread and butter and probably will be forever."
They still comprise 93 percent of House of Schwan's business.
But now, in addition to a variety of beer, the company sells juice, milk, tea, energy drinks and cocktail mixers.
The new logo, which Howerton and White designed, features a variety of differently shaped bottles.
The old logo featured one frosty beer mug.
"We've changed so much, obviously, in 50 years," Irish says. "We hope our new logo reflects that."