News Columns & Blogs

Knork gets marketing help thanks to Top Chefs

WICHITA — Thanks to Bravo's "Top Chef," Knork Flatware has an increased presence nationally. But it's not because the flatware, which is a combination knife and fork, is used on the show.

It's because some of the chefs that have been on the show are using or plan to use the flatware in their restaurants.

"A lot of their chefs are very forward thinking," says Lacy Simon, Knork's vice president of marketing and office administration.

"I'm addicted to the show myself," she says.

So Simon tries to contact chefs she thinks might be a good match to use Knork products.

"I just kind of stalk them, to be honest. . . . I'm in kind of shock when they call back.”