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CitationShares to announce a company relaunch

CitationShares, a fractional ownership company, is getting a new name and brand.

CitationShares was founded in 2000 and is majority owned and operated by Cessna Aircraft. The company is holding a press conference in New York on Friday to discuss its new vision and the future of private aviation. The event will be attended by CitationShares CEO Steve O’Neill, Cessna Aircraft chairman and CEO Jack Pelton, and Textron president and CEO-elect Scott Donnelly.

We’ll keep you updated on the announcement.