I just this morning received a nifty little packet — what we in the newspaper business call a press kit — from FedEx Ground.
The packet touts the virtues of the FedEx Ground system and how that system allows nearly 13,000 people to be independent business owners working as contractors to FedEx.
What’s most interesting about this is not necessarily the packet, but how it came to me.
It was by way of the U.S. Postal Service’s Priority Mail.